By Stephanie Banya
No one wants to be told that they can’t eat their favourite treats, from a cheese cake to a bowl of ice cream, we all know they are not the best thing for us but how can we help ourselves from craving them so much?
A new study conducted at the University of Innsbruck in Austria have found that urge of a snack can be eliminated by a brisk 15 minute walk. The studies tracked 47 overweight people and were requested to take a walk whereas the other half was asked to sit quietly.
The results, which were published in the Public Library of Science Journal, showed that the non-exercisers reported stronger cravings than those who took a walk, as well as a faster pulse rate when handling snacks.
It’s undeniable as to how much people enjoy a sweet treat and is said to be the most damaging feeling amongst individuals. Often considered as a thought process, there is a more psychological background to it than often thought of.
“We wanted to publicise the importance of obesity and cravings have a lot to do with it” explains Nicola.
Nicola Burgha, worker at the Science Museum in South Kensington, has played a significant part in the development of an exhibition showcasing the effects of cravings.
“It has a psychological effect with an interactive approach to teaching people about studies which have taken elements of differentiating cravings”.
The exhibition takes you through a psychological experience of how many people’s minds work on cravings. With studies to show what is happening in your stomach during all the over indulging, it is a unique way of exploring the dangers of particular cravings.
“The exhibition is open until next year, as obesity is very topical, we decided to go on an idea that would draw people to the area”, explained Nicola.
People experience cravings but it was found that it is experienced more in women than in males. An average of 97% of women and 68% of men experience cravings. They are often a result of various situations and are said to be a cause of stress, boredom or just as a habit.
“It’s important for people to know the difference between indulging and cravings, and what cravings can lead to”. Explains Nicola.
“That’s what we are trying to cover, establishing the difference”.
Craving is often related to over eating and obesity but cravings also involve other habits such as smoking and drinking, which are also known as bad habits.
One of the biggest struggles can be keeping away from all those sugary treats that we see after walking home from a long day at work. So how do we quit our cravings and reach are diet goals? Trainer, Kemi Orolletem believes it’s all in discipline.
“It’s just like with working out, you need to have discipline and you have to be determined about reaching the end goal”.
Kemi, who trains at Peckham pulse gym in South London believes that it’s all in the mind, however that’s not a thought process often experienced by many cravers.
From treats, fizzy drinks, alcohol to cigarettes and sweets it is found to be difficult to ignore. As these studies have shown, although treating your self can be good at times, over indulging can have an effect on your body in a very negative way?
“If it’s too difficult one thing I tend to do is look at my body inspiration and ask the question, would she? Usually by then I have left the shop”, laughs Kemi.
In light of the university study, there is hope that awareness of obesity causes continues to rise and exhibitions such as Cravings and studies continue to develop new ways of evolving healthy lifestyles across the UK.
Let’s have a listen to what the exhibition is all about. Click on the picture below.
Click below to take a glimpse at the exhibition.